A person’s worldview colors every aspect of their life. It helps a person form a philosophy. Every person has a philosophy. They might not be aware of having one, or even knowing what to call it, but every person has a shape, shade, hue for how they view the world around them. That personal philosophy will be the determining factor for a whole host of decisions. What path shall I take? How shall I conduct my affairs?
If I know a person’s worldview or philosophy, I can tell you a whole lot about that person. I am sharing my personal view because my customers need to know if my business choices concerning my skin care company, are consistent with an ethical standard, which they can identify as fair, honest, practical and kind.
My philosophy for creating beauty and skin care products is to always start with quality fresh ingredients certified organic growers. We purchase only top-grade, organic herbs, flowers, spices, and oils from reputable sources. We look for American farm families who do not use GMO seed, herbicides, pesticides and understand sustainable farming practices. We buy from suppliers who agree with us concerning the unnecessary use of animals for testing and agree with our fair trade practices. We choose to buy raw ingredients. We do not engage in the current trend of buying factory manufactured base products.
My pricing philosophy is pretty simple too. We want to share these beautiful products with as many people as possible, and we keep our prices as reasonable. It cost a lot to produce the quality we consistently provide. We keep everything as raw, fresh, and natural as possible. Then we process these treats from the good earth, as gently, as possible, so as to retain the wonderful smells, vitamins, minerals, which are the essence of nature’s benefit.
Once the mystery of combining, infusing and formulating happens, we offer these products to you at a fair price. I am aware of the many companies who sell products at three, four and sometimes five times Karen's Botanicals prices. I do not care what other companies do. Setting my prices at such an outrageously high price would not be consistent with our underlying philosophy of fairness.
I believe women are individuals and not some herd waiting for a product to buy. We love our customers. We want to be helpful, considerate, transparent, but mostly we want to begin each new day focused on being as generous as we possibly can.
My philosophy for dealing with people is the simplest thing. We try to follow the Golden Rule in all of our relationships. We want to treat vendor, salesperson, customer, employee, and friend in a manner reflective of the Golden Rule. Do unto others, as you would have done until you.