Soap was the first luxury. Soap should do three things well. Soap should smell fantastic, bubble nicely, and it should clean joyously. Everything else is just an added benefit. Our soaps smell great, and they bubble away the day's troubles with organic flair. Some of our soap has a scent focus while others are low profile soaps; these are for sensitive skin types. However, all of Karen's Botanicals' soap cleans beautifully.